I use Article Marketing to promote my online businesses and affiliate programs I belong too. It is one of my chief sources of traffic and sales.
There are huge benefits to using Articles to not only create backlinks which increase your search result rankings but you get a whole page to warm up your visitors. One article submitted to several Article Directories can bring in thousands of targeted buyers and If you choose a product sale page that has appeal and is highly related to your article you have a very good chance of making a sale.
My conversions from article traffic are even higher than visitors from Natural search because in the article I put content that is designed to hook them into wanting to know more or buy a solution to a problem.
Watch this quick video to see the sort of results you can get from Article Business Marketing